Death by Powerpoint

When Marshall McLuhan, famously declared that “the medium is the message”, he was not simply referring to the fact that the medium in which information is presented often affects it’s meaning, he was also making the far more radical point, that the medium in itself, is often far more meaningful and significant than the message... Continue Reading →

How Facebook became the new Book of Common Prayer

Over the last couple of years, the world has undergone some pretty massive social changes. The loss of trust in certain traditional hierarchical power structures has been one crucial aspect of these changes. Our agency, Chemistry, based in Dublin, Ireland, conducts a large scale piece of research every fortnight, that is nationally representative. The results... Continue Reading →

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