NOTES ON THE CREATIVE PROCESS
When Marshall McLuhan, famously declared that “the medium is the message”, he was not simply referring to the fact that the medium in which information is presented often affects it’s meaning, he was also making the far more radical point, that the medium in itself, is often far more meaningful and significant than the message... Continue Reading →
Anyone hoping to understand the real power of social media, would do well to consider the extraordinary tale of a certain individual who often goes by the name of Brer Rabbit. Now, nobody knows exactly how old Brer Rabbit really is, but he is clearly many, many hundreds of years old. He was smuggled across... Continue Reading →
Over the last couple of years, the world has undergone some pretty massive social changes. The loss of trust in certain traditional hierarchical power structures has been one crucial aspect of these changes. Our agency, Chemistry, based in Dublin, Ireland, conducts a large scale piece of research every fortnight, that is nationally representative. The results... Continue Reading →
