The Secret Language of Creativity

It has been estimated that the vast majority of human communication is not only non-verbal it is also non-conscious. We often think about non-verbal communication simply in terms of body language, but in fact, it plays a major role in all forms of human communication… particularly in areas such as the visual arts, cinema, theatre,…

Death by Powerpoint

Originally designed as a sales presenter program, the rigid way in which Powerpoint forces information to be structured means that it can be a dangerous liability when used in complex situations where comprehension can mean the difference between life and death. Indeed it is widely thought that the rigid structure of Powerpoint that was -…

The Hubble images – deep space or deep fake?

Spectacular images with names like ‘Mystic Mountain’ and the ‘Twin Pillars of Creation' that have been produced by the Hubble Heritage Project have redefined how we imagine the universe around us. And yet, on closer examination, it would seem that the way in which these images are constructed, says more about the culture that created…

Why our children see more than we do

  From the Wild Lands in the North, to the Great Deserts in the South, and the Majestic River of Telmar in the West, to the High Castle of Cair Paravel in the East, the land of Narnia is an extraordinary region populated by centaurs, dragons, talking animals and all manner of wonders which no…

Vapour Trails

I was driving across the burning desert When I spotted six jet planes Leaving six white vapor trails across the bleak terrain It was the hexagram of the heavens it was the strings of my guitar Amelia, it was just a false alarmThe drone of flying engines Is a song so wild and blue It…

How a brand determines experience: The ATM story

In 1989, Midland Bank, a traditional British high street bank, with a history of low customer satisfaction scores, decided to launch a separately branded, phone-based operation. This was to be called “First Direct” and was the first phone banking operation of it’s kind in the UK. Not only did this new venture look very different…

Don’t try to be original, just try to be good

It was the great american graphic designer paul rand who first said: “Don’t try to be original, just try to be good”. And this advice is nowhere more valuable than in the discipline of typography. These days any fool can knock up a half decent piece of design, given the wonderful menu driven, template based,…

Photo Opportunities

With "Photo Opportunities", Corinne Vionnet, a Swiss-based artist, has created a series of haunting images, that also provide an interesting commentary on the stereotypical way in which we relate to familiar landmarks. To create the mysterious visions, Vionnet combined hundreds of photos from tourists, online keyword searches and photo sharing sites alike. She then superimposed…