Why our children see more than we do

  From the Wild Lands in the North, to the Great Deserts in the South, and the Majestic River of Telmar in the West, to the High Castle of Cair Paravel in the East, the land of Narnia is an extraordinary region populated by centaurs, dragons, talking animals and all manner of wonders which no…

Vapour Trails

I was driving across the burning desert When I spotted six jet planes Leaving six white vapor trails across the bleak terrain It was the hexagram of the heavens it was the strings of my guitar Amelia, it was just a false alarmThe drone of flying engines Is a song so wild and blue It…

How a brand determines experience: The ATM story

In 1989, Midland Bank, a traditional British high street bank, with a history of low customer satisfaction scores, decided to launch a separately branded, phone-based operation. This was to be called “First Direct” and was the first phone banking operation of it’s kind in the UK. Not only did this new venture look very different…

Don’t try to be original, just try to be good

It was the great american graphic designer paul rand who first said: “Don’t try to be original, just try to be good”. And this advice is nowhere more valuable than in the discipline of typography. These days any fool can knock up a half decent piece of design, given the wonderful menu driven, template based,…

Photo Opportunities

With "Photo Opportunities", Corinne Vionnet, a Swiss-based artist, has created a series of haunting images, that also provide an interesting commentary on the stereotypical way in which we relate to familiar landmarks. To create the mysterious visions, Vionnet combined hundreds of photos from tourists, online keyword searches and photo sharing sites alike. She then superimposed…

The Silent Treatment

It's an old advertising cliche: "The client loves it but......". A phrase usually followed by what the client really thinks. The fact is, we often dislike providing criticism that sounds, well, critical. Particularly when it has to be delivered in person. Essanay, the studio that achieved fame with the silent movies of Charlie Chaplin, had…