Categories
Creativity

Photo Opportunities

With “Photo Opportunities”, Corinne Vionnet, a Swiss-based artist, has created a series of haunting images, that also provide an interesting commentary on the stereotypical way in which we relate to familiar landmarks.

To create the mysterious visions, Vionnet combined hundreds of photos from tourists, online keyword searches and photo sharing sites alike. She then superimposed each image on top of one another to get the desired effect. What you’re seeing, then, is hundreds of the same photograph placed on top of one another.

Vionnet told Yvi magazine that the point of her creations is to show that people, tourists mainly, need to photograph their travels to prove that they were there.

She continued:
We are looking at a monument that we somehow already know. As a part of knowing that we have also been there, we need the photograph to fix the memory of our visit. By pressing the shutter button, time becomes event, a unique moment. The images made by tourists are picture imitations. They demonstrate the desire to produce a photograph of an image that already exists, one like those we have already seen. It is in fact a style of manipulating the viewer.

By Mike Garner

A highly experienced creative practitioner, Mike Garner is also a strong creative leader with a deep understanding of the effective use of creativity in all aspects of communication.

With widely recognised creative abilities, combined with a practical understanding of commercial requirements, Mike has an exceptional track record in helping start up and grow a number of highly successful creative businesses.

Over the past thirty years, Mike has played a key role in establishing and building three separate (and creatively and financially successful) creative agencies from scratch. These are: Saatch&Saatchi/Equator (1991), OgilvyOne Worldwide (1993) and Chemistry (1999)

One of the most highly awarded creatives in Ireland, Mike has won a vast number of national and international advertising awards, including Cannes, D&AD, The One Show, and ICAD as well as awards in more specialist disciplines such as sponsorship, direct response and direct mail.

With a strong set of practical craft skills that include, art direction, print design, packaging design, typography, copywriting, photography and film direction, Mike is a keen believer in leadership by example, and is happy to getting involved in any aspect of the creative process

Unusually, for someone with such a strong creative reputation, Mike also has formidable strategic planning skills. Having developed and implemented many highly successful strategic planning solutions for a wide variety of brands, he has also he has won two ADFX Advertising Effectiveness awards. (Including Gold, Silver and Bronze for Lidl at ADFX 2018).

Mike has always been a champion of a highly integrated approach to communications, at all times arguing for an active role for the brand, and always placing the consumer at the centre of things. With his diverse skill set, Mike provides the link between initial research, insight and strategy, right through to concept and final execution.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s