It’s not information overload… it’s filter failure


A bit like Dave Bowman, in the final moments of 2001 A Space Odyssey, many people feel assaulted by the sheer volume of information they have to process at any given point in time. And most feel that this problem of “information overload” is simply an inevitable bi-product of new media.

In this brilliant recent talk, Clay Shirkey, the author who once coined the phrase: “the internet runs on love”, begs to differ on both counts…

Clay points out with great clarity, that “information overload” is, in fact, nothing new. Since the problem initially appeared with the first media revolution. The one that Johannes Gutenberg ushered in with the invention of movable type in the mid 15th century.

Within a few years, for the first time in human history, there were suddenly more books available than even the fastest reader could read in a lifetime.

Clay explains how we all need to get over this sense of feeling besieged by the wealth of information that appears to demand our attention, and describes the implications for re-evaluating our concepts of filtering, privacy, and urgency.

And with a phrase borrowed from Yitzhak Rabin sums it all up with some very smart advice:

“When you have the same problem for a long time… maybe it’s not a problem. Maybe it’s a fact”.

Click here for the talk.

By Mike Garner

A highly experienced creative practitioner, Mike Garner is also a strong creative leader with a deep understanding of the effective use of creativity in all aspects of communication.

With widely recognised creative abilities, combined with a practical understanding of commercial requirements, Mike has an exceptional track record in helping start up and grow a number of highly successful creative businesses.

Over the past thirty years, Mike has played a key role in establishing and building three separate (and creatively and financially successful) creative agencies from scratch. These are: Saatch&Saatchi/Equator (1991), OgilvyOne Worldwide (1993) and Chemistry (1999)

One of the most highly awarded creatives in Ireland, Mike has won a vast number of national and international advertising awards, including Cannes, D&AD, The One Show, and ICAD as well as awards in more specialist disciplines such as sponsorship, direct response and direct mail.

With a strong set of practical craft skills that include, art direction, print design, packaging design, typography, copywriting, photography and film direction, Mike is a keen believer in leadership by example, and is happy to getting involved in any aspect of the creative process

Unusually, for someone with such a strong creative reputation, Mike also has formidable strategic planning skills. Having developed and implemented many highly successful strategic planning solutions for a wide variety of brands, he has also he has won two ADFX Advertising Effectiveness awards. (Including Gold, Silver and Bronze for Lidl at ADFX 2018).

Mike has always been a champion of a highly integrated approach to communications, at all times arguing for an active role for the brand, and always placing the consumer at the centre of things. With his diverse skill set, Mike provides the link between initial research, insight and strategy, right through to concept and final execution.

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